In UNISDR's Making Cities Resilient campaign, Sendai was recognized as a role model city for empowering people in disaster risk reduction. It is the 35th role model city in the world and the second in Japan following Kobe.
Running from 2010 to 2015, the campaign aims at getting local governments to actively work to make their city resilient as part of sustainable urbanization. Role model cities for disaster prevention in other countries worldwide are chosen from 1,400 participating cities.
Sendai is well regarded as having proactively been prepared for earthquakes by reinforcing buildings prior to the 2011 earthquake. Since the disasters, the city and its citizens have worked together to take resilience and environmental measure to the next level based on the lessons learned from the Great East Japan Earthquake.
Promoting community-based disaster risk reduction and empowering people to act on disaster risk reduction.
As a role model city, Sendai will share its ongoing disaster risk reduction initiatives with the world and help to develop a worldwide culture of disaster prevention together with the United Nations, based on the lessons learned from the Great East Japan Earthquake.