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Flowers and Birds (detail, Sendai City Museum)
Drawn by Date Tsunamune, the third lord of the Sendai Clan. The pine, bamboo, and plum are regarded as auspicious plants in Japan. |

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When Sendai City Hall procures items
necessary for its operations, it is required to “buy green” whenever
practicable. There are 204 products divided into 16 areas that are subject to
the Green Purchasing policy for the FY 2003.
Sendai has created the Sendai Green Stationery Recommendation System to promote
green purchasing to individuals. The city encourages elementary and junior high
school students to buy Green Stationery products.
Sendai City presented these efforts at the roundtable discussion at the Johannesburg
Summit in 2002, and is scheduled to host an International Conference on Green
Purchasing in 2004. |

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Sendai has set yearly targets for
waste reduction and recycling since FY 1999 through its One Million Citizen’s
Waste Reduction Campaign. Individuals, companies, and city administration have
united to promote this campaign, which began because of sharp increases in waste
collection.
In order to reduce the amount of waste, Sendai has introduced organic waste disposal
machines in schools and city buildings, turning organic waste into compost. The
city also recycles by separately collecting plastic wrappings, cans, bottles,
PET bottles, and used batteries for free, and encouraging local communities to
do recycling drives for used paper and cloths. |
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| The Johannesburg Summit |
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| A Neighborhood Parent Association-organized recycling drive |
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| Sendai Green Stationery corner in an office supply store |
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| Wakeru-kun - a character promoting the separate collection of waste |
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| Division and collection of plastic containers and packaging |
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