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Chrysanthemum Flowers (detail, Sendai City Museum)
Drawn in 1628. The poems on the upper half of the painting were written by Date Masamune, founder of the Sendai Clan. |

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The Hirose-gawa River has beautiful
natural cliffs, rapids and deep pools, although it flows through the center of
a city with a population over a million. Many plants and animals live in this
lush and natural environment. Although pollution increased from around 1955 because
of Japan’s economic boom, its clean waters have been restored through citizen’s
cooperative efforts, clean-up activities and the adoption of a new ordinance.
Many NPO’s continue to implement unique preservation efforts. |

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Sendai is promoting the “City
of Trees” Oriented Development. Its purpose is to create a new “City
of Trees” that is filled with greenery, and to protect it for the next generation
to serve as a common asset for all citizens. Sendai’s tradition as the “City
of Trees,” and the city’s desire to preserve the global environment
are the driving forces behind this development. |

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Sendai is promoting its “Corridors
of Greenery” program, which emphasizes increasing the greenery within the
streets and parks in the city’s center and creating pleasant scenery. The
Million-Tree Planting project encourages citizens to annually plant 10,000 trees. |
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| Many birds stop to rest at the Hirose-gawa River, which flows through central Sendai |
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| A NPO-organized Hirose-gawa
River cleanup |
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| Oroshimachi-dori Avenue |
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| The "Million-Tree" Planting Project (commemorative tree planting) |
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